Category Archives: Tips

Lessons I’ve learned as a freelancer that just might make you a better writer

Tips: It’s all about audience

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Another way of saying “well written” is “strong connection between writer and reader.” Good writing, like any good communication, involves creating a link between sender and receiver. This is why I believe that the most important factor in any communication project is profound consideration of target audience. This means doing your homework: find out not only who the target audience is, Continue Reading